Entrepreneurs spend hours reviewing home business ideas and developing marketing strategies, yet they
spend little time on a key aspect of their new venture. The name of a business
can have a huge impact on its success and deserves some thought. If you doubt
the truth of this message, think about how memorable Stefani
Joanna Angelina
Germanotta would be if she had not created the stage name Lady Gaga.
Words are powerful and each one is distinct. Selecting the
right business name carries the added benefit of branding when doing
advertising. Entrepreneurs should consider several things when coming up with a
name for their business. First, the name should sound good when spoken. It
should not be a tongue-twister or difficult to pronounce.
The business name should have meaning and describe the
benefit of using the company. Hearing or reading the name should be enough to
understand the purpose of the business. The name should not be too generic
because this can confuse customers. No business can be everything to everyone.
The name should reflect the most popular spelling, not include something like
the letter “u” in place of “you.”
Initials should be avoided because they are not very
exciting. A business name should mean something and including detail words like
days or numbers, if appropriate, is acceptable. A good way to predict the
online popularity of a business name is to use Google AdWords to test it. Do an
AdWords search with potential names to make sure there is not a more popular
alternative.
Entrepreneurs who have big plans for their brand should make
sure the business name can be trademarked. Before determining it, they should
check Trademarkia and the U.S. Patent and Trademark Office websites. By devoting
some thought to the business name, the best choice will become obvious, making
success a likely byproduct.
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