Three Keys to Amazing Customer Service to Grow Your Business
Great customer service is the most important aspect of
growing a loyal and happy customer base. When a customer is treated in a
friendly, respectful manner and given the things they believe they deserve, it
will have them coming back to your business over and over again. But, in many
cases, great customer service is a lost art – not many businesses nowadays have
made this crucial aspect of customer relations a priority or have forgotten how
important it is to the growth and prosperity of their business and with
advances in social media, unhappy consumers have more places to let other know
about their bad experience. If your business is struggling with customer service,
here are some tips to get back on track.
Be Proactive, Not Reactive
Part of providing great customer service is handling issues
and problem when they go wrong and making it right for the customer as quickly
as possible. The best way to accomplish this is to have a process in place to
handle problems before they even come up. Think of the most common customer
complaints and how to solve them, this way when a customer does report an
issue, it can be solved quickly and efficiently. Additionally, make sure to
express the most sincerest apology for their issues, even if it is not the
business’s fault – when customers feel your sincerity and your willingness to
make the problem right for them, they are more likely to calm down, making the
restoration process that much easier.
Have Quality Products and Services
Another important aspect of great customer service is
providing customers with high quality products and services, another way the
business can be proactive instead of reactive. When a product or service is
worth the money it is being sold for not only are consumers more likely to buy but
employees are much happier and more eager to sell the product or service as
well. Additionally, high quality items will usually satisfy a customer’s needs
and wants exactly how they are, making customer service complaints less likely
and less frequent. When a business starts off on the right foot with what products
and/or services it offers the public, it is much more likely to succeed in the
area of great customer service.
Speed is Key
With advances in technology and social media and the
continuing competition that continues to grow in many industries, consumers
have lost a lot of their patience and are quick to wag their fingers at
businesses with poor customer service in these public forums. Customers will
not take the time to wait for a business to correct a problem before moving on
to the next closest competitor and hurting the original business’s reputation
and possible profits along the way. A great way to counteract this is, again,
to have processes in place to handle customer complaints quickly. Also, when a
business provides great customer service, consumers who have experienced it are
more willing to wait for a resolution.
Customer service is one of the key pillars of a profitable
and successful business. It is important to remember that the consumers who
purchase your products or services is what makes having a business possible –
their purchases help to pay your employees, your overhead and other aspects of running
your business. Providing great customer service and making customers feel
important to you and the business is key in building a large, loyal customer
base. When a business masters these customer service tips, it will help to make
their customers happier and send profit margins through the roof.
Learning how to properly communicate with customers and
satisfy their needs is a basic survival skill for small business owners. If
your legitimate home business is struggling, you may want to contact Stacy
O'Quinn to see how he can help you become more profitable. For more
information, click here.
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