What Are Your Business Resolutions for 2015?

Small Business Resolutions You Can Implement for the New Year

I hope your plan on doing
more than this dog in 2015!

With the first month of the New Year almost gone already, it is hard to believe that some business owners have not begun implementing new changes and improvements into their company. While many of our resolutions have already been made for 2015, there is still time for small business owners to decide to make positive changes for the New Year. Just like most of us make resolutions and goals that will change and better our lives, owners can do the same for the company each and every year.

But, what kind of resolutions should these small business owners make? What kind of goals should they set for themselves, their employees, and their business? The answer is not as cut and dry as you may think and each business will have unique resolutions based on what type of company it is, its industry, and future expectations. If you are stuck on making business resolutions for you company, here are some creative ideas to get you started.

Focus on Business Growth

If you ask any small business owner what his or her dream is for the company, the most common answer you will get is that he or she wishes to grow the operation from small to a larger organization. While growth will sometimes come naturally through an expanded customer base or increased sales, it is sometimes important to take a leap of faith to get the business to the next stage. Many entrepreneurs believe that growth is a result of hard work, but growth can also be achieved through strategic planning.

Business owners may be at a point in their professional life where they have a new, big idea or a plan that will grow their business into the next stage. The only problem that might arise is being able to fund this idea. While waiting for the financial aspect of launching the plan to grow on its own through sales is one way to approach the problem, another is considering taking out a loan to move the company through the next phase – but, make sure to weigh all the options and consult with a financial advisor.

Request Advice and Best Practices from Industry Professionals

No matter why type of business an owner has or what industry they work in, chances are there is another entrepreneur out there who has been where they are and done what they want to do. In the small business world, there is nothing wrong with reaching out to peers and asking for their advice on a project or best practices for expanding the business. Chances are, the peer you reach out to has been through everything you are going through already and will be happy to lend some needed advice.

Be More Involved with Social Media

Many small businesses simply do not have the resources to have a dedicated marketing professional handle their advertising and customer relations. When the business owner is in charge of promotions, ad campaigns, and other marketing efforts, it can be easy to get overwhelmed. In recent years, social media has become the easiest, most effective way for a business to connect with its consumers so, as a business owner, if you do nothing else, make sure you are present and active on social media sites.

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*Photo Courtesy of Miquel Angel Pintanel Bassets via Creative Commons License