Mobile Marketing for Small Business Owners

Improving Your Mobile Marketing Efforts

Using mobile marketing for
small or home businesses

As many successful business owners will tell you, marketing is an important part of growing your company. But, the problem that many small businesses face is not being able to outsource their marketing to ensure its success. Many times, owners take the marketing on themselves and become lost in the many options they now have to reach customers wherever they are. Mobile marketing is one of those tools that can make marketing easier, but doing it right is often more of an art than a science.

Mobile marketing allows businesses to reach customers directly on their smartphone or tablet device. Since these devices are much more popular these days than desktop computers or newspapers, it only make sense to hit customers up on the device they use the most. However, business owners walk a fine line between being effective and being annoying – bombarding consumers with unwanted text messages can often be a turn off so how business owners can use mobile marketing correctly?

Respect Consumers’ Privacy

Consumers are often taken aback when they receive advertising via text message, especially when they weren’t asked permission first. This is often a violation of consumers’ privacy and when they feel violated, they will often not purchase from a company. Before sending a customer any mobile marketing, make sure you ask their permission – this could be checking a box during online checkout or filling out a card at your storefront. If consumers are expecting your message, they are likely to accept it.

Keep it Short and Sweet

Text messages have a much higher open rate than email but give you only a few words to get your point across. Remember to keep your messages short and to the point – consumers are not going to want to take the time to read a text message that is multiple pages long. The beauty of mobile marketing is that it is fast and effective – the quicker a consumer can read your message, the sooner they comprehend it and the faster they run to your business to make a purchase or take advantage of a sale.

Include Special Offers

There is nothing consumers like more than having coupons and special offers sent directly to their smartphone. While mobile marketing is great for sending advertisements, it is also the perfect platform for sending consumers great deals. Consumers often don’t mind when entities like grocery stores track their purchases since they often get coupons for what they buy most – keep this same idea in mind when using your mobile marketing – great deals will bring consumers right to your door.

Integrate with Other Efforts

Mobile marketing is great but, as any marketing professional will tell you, an integrated marketing plan is much more effective than only using one channel. Make sure to use a mobile platform in conjunction with your other efforts such as social media, email and direct mail. Also, keep a close eye on the metrics of all of your marketing platforms to evaluate what is working and what isn’t – by doing this, you can tailor and advertising plan that is appealing to your target audience and will produce results.

If you would like more tips on how to make your small or home business more successful, call Stacy O’Quinn today! Stacy has helped dozens of entrepreneurs create financial freedom by teaching them the same tools he learned from Dani Johnson. For more information about Stacy and his opportunities, please click here.

Sticking With The Proven Network Marketing Success System

As I was looking up things on the .net I ran accross this Article that Dani Johnson wrote. It is a simple straight forward message that I wish someone shared with me day one in my business. Working from home Dani's training is the reason I made a 6 figure income my first year and this lesson is only a very tiny amount of what I've learned through Dani Johnson and her training. Which is the reason our entire system in DFI is built around Dani and her training.

Read On!
Stacy O'Quinn
888-572-8842


Has this happened to you? You get a brand new person started in your Network Marketing business and they randomly start talking to people, make a few sales and sign some people up. They are excited because things are working and then they get unteachable. Now they want to change this, add to that, do their own pre-recorded message, develop a website and check into other trainers. Let me show you how to handle those "smart ones" who try to reinvent the wheel...

Many of your brightest new reps were initially attracted to your home-based business for two reasons, time freedom and low overhead. Then they decide to get overly creative and higher call centers to do outbound calls for recruiting. They then decide to put up booths in all these places to collect lots of phone numbers.

Listen folks, the wheel is not broken. It works. Your company has had a tremendous amount of success. You don't need to reinvent anything.

Here's the reality check, you have to look at your results. Here's what was spoken over me harshly 18 years ago. This millionaire told me that if he listened to my ideas, then he would go broke like I was. His ideas were worth a half million dollars a month and mine were worth nothing because I had no results to show. He said to me, "Quit trying to size yourself up with me. As soon as your stack of Ben Franklins is as big as mine, then you come talk to me."

What this man said was harsh but true. It was the best thing he could have said to me. I was so busy becoming overly creative; complicating things and the complication does not produce income. It's the very simplistic part of our business that makes us the most amount of money.

It is as simple as:

1. Making the initial contact

2. Bringing them through a business presentation

3. Following up and closing

4. On the job training and

5. Putting them through a leadership development system.

That's it!

So don't reinvent the wheel. What ever it takes to keep yourself recruiting at least 80% of the time is what you should be focused on. Coming up with new ideas, new systems, new programs, rearranging this, changing that...none of these things will make you more money. Can these things work? Yes, but there's a much greater chance that they won't.

There's already a success path that has been carved out. If all you do is focus on the success path of the 5 steps above, you will make an absolute fortune! Then you can decide if you want to change something. The first step is to master the existing path that has been carved out for you. It really is that simple!

Dani Johnson is an author, speaker, trainer and founder of Call toFreedom Int'l. She went from living out of her carwith $2.03 to her name to earning her first million in two short yearsby the age of 23. Dani regularly consults, mentors, and coachesbusiness owners, entrepreneurs, and career professionals on business,leadership development, personal achievement, marketing solutions,profit strategies, relationship marketing, and team development.

Article Source: http://EzineArticles.com/?expert=Dani_Johnson


I told you that was good!
Stacy