Sunday, April 20, 2014

Improve Your Customer Service and You Will Improve Sales

Why Customer Service is So Important to Any Business

customer service tips for small business
Customers are the reason that every company is in business – without them, there simply would be no business. That is why customer service is so important to not only large corporations but also small businesses. Depending on company’s structure, customer service efforts are made in person, over the phone and/or through email. Since customer service personnel may be the only contact to customers, it is important provide the best service possible.

Great Customer Service Can Put One Business Above the Rest

In a competitive market, great customer service can be the key to setting your business apart from the rest. If two businesses offer the same products or services with similar pricing, how does a customer make their decision? In most cases, it is how they are treated and how valuable they feel their business is to the business.

Positive Publicity from Great Customer Service

When customers have a bad experience with a business, studies say they will tell at least ten other people. Social media has taken this one step further and bad publicity can reach further into a customer base. Because of this, it is important to provide great service and have customers leaving their experiences with your business carrying smiles and happy stories to share with their family and friends. Word of mouth publicity is one of the biggest marketing resources, so make sure the message is a good one!

Great Customer Service Can Resolve or Eliminate Complaints

When customers have unresolved issues or complaints, it is common for them to register their grievances with organizations such as Consumer Affairs, Better Business Bureau, or even take it to the court system. Situations like this can cause major damage to a business’s reputation, not to mention its sales. In order to avoid issues that escalate to this level, it is important to implement and uphold a high customer service standard.

Customer service is a high calling – dealing with disgruntled, unhappy customers is tough. But, when it comes to maintaining and increasing sales as well as protecting a business’s reputation, great customer service is the easiest way to make an impact and have customers telling others about their positive experiences. You may not be able to satisfy every customer, but you have to try. Even the effort will be recognized and that can be the difference in customers using you over your competitors.

Looking for more tips on how you can make your small business successful? Contact Stacy O'Quinn today, click here.

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