Tips to Help You Stand Out from the Competition
In today’s business world, there is a lot of competition
among businesses within the same industry. This leaves consumers with a lot of
choices regarding who they would like to do business with. Because of this, it
is more important than ever for businesses to differentiate themselves from
their competition in order to gain brand loyalty and a strong customer base for
their organization. Utilizing competitive differentiators in both marketing and
sales strategies is one way for businesses to set themselves apart.
What are Your Differentiators?
Every business has differentiators that separate them from
their competition – regardless of how competitive a
business’s industry is there are aspects of how it operates that is different
from everyone else. It is important to identify these differentiators and use
them to the business’s advantage. The most popular competitive differentiator
that many businesses rely on is price. With so many businesses claiming their
pricing makes them different, it is impossible to stand out with just this
attribute alone.
Additionally, it is important to evaluate a business’s
differentiators based on what they mean to the consumer. If the differentiators
the business has defined mean nothing to the consumer, then they really are not
true differentiators. Once you have established what differentiators support
your business and what aspects are most important to consumers, it will be much
easier to market the business to its strengths, creating a much more effective
campaign for growing the business overall.
Marketing without Mud Slinging
Business owners play a huge role when it comes to branding
and differentiating a business. Much of the reputation of a business lies
squarely on their shoulders. When talking to consumers, it is almost necessary
to express why a business is better than the others and what makes it stand
out. But, as much as this is important, it is also important to communicate
these differentiators with dignity and respect – express why the business is
better than others by stressing your strengths. When comparing your business
with another, the consumer will naturally see that your business stands above
the rest.
Using Competitive Differentiators to Your Advantage
Another important part of defining a business’s
differentiators is comparing them to the competition. By knowing what
competitors are claiming, it will be easier to clearly define what truly sets a
business apart from others in the same industry and market those aspects
directly. It may also be pertinent to identify weaknesses and see how the
business’s strengths offset them – this will help to define further competitive
differentiators that can be used to the business’s advantage when marketing to
consumers.
Competitive differentiators are the key to successfully
marketing any business, regardless of how saturated the industry is. It is
important to identify what sets a business apart from other, similar
organizations in order to build business and a loyal customer base. Honing in
on competitor’s differentiators and weaknesses can help a business truly play
to their strengths when marketing. But, it is important to remember to approach
addressing why your business is better than others with integrity.
Are you struggling to get your legitimate home business to
profitability? Perhaps you have the wrong opportunity or maybe you just need
some mentoring to help you close sales better. Stacy O'Quinn has relied on Dani Johnson training for years, and it has paid off in the form of a six figure
income year in and year out. Tracy would like to share the training he has
learned over the years with you! For more information, click here.
*Photo Courtesy of Marina del Castell via Creative Commons
License
No comments:
Post a Comment