Wednesday, April 8, 2015

Are You Ready to Grow Your Brand?

Easy Tips to Help Your Small Business Grow

grow small business, grow home business
It's Time to Grow Your Brand
Spring is a time for refreshment and rebirth – plants are coming back to life and animals are coming out to enjoy the weather after a long, cold winter. Spring can also be a great time to refresh your business’s brand and get back to the basics of running your company. Just like plants are coming back to life, so are consumers since Spring is the time of year when sales begin to swing upward once again. Now is the time to dust off and rejuvenate your brand, and here are simple tips to help you succeed.

Launch Something New

New flowers grow every spring, so why not offer your customers something new to get them excited about your small business again? This is the perfect time of year to launch a new piece of merchandise or offering to rebrand one of your more popular products while also giving you the opportunity to appeal to a whole new market. By diversifying your products, it is possible for your company to stand out from the competition, helping to retain your current customers while also attracting new ones.

Give Back

Spring is a great time to partner with a local charity or community organization and hold an event or volunteer your time. Consumers love to see successful businesses giving back and statistics show that customers are more likely to choose businesses whose core values align with their own. Plus, volunteering and fund raising is a great team builder for your staff.

Speaking of Partnering …

A great way to rebrand your business is to partner with another company. Think about businesses in your area that sell products or services that compliment your own – for example, if you own a gym, consider partnering with a nutritionist. By working together to offer consumers the full package, such as working out and eating healthy, it is possible to attract more business. Work with your partner business to develop special offers or discounts for consumers who use both businesses services.

Sponsor a Local Youth Sports Team

Baseball season has officially begun and many youth teams are starting to get out on the field. A great way to get your business noticed is to sponsor one of these teams – there are a lot of ways this can be done, from something small like providing sports drinks for the team to something even larger like purchasing their uniforms or outfitting their concession stand. This is a great way to give back to the community in which your business operates while also giving the company some positive exposure.

Get Back to Basics

Spring is also a time when we clean out a lot of things in our lives – our attics, basements, and even our landscaping. This is also a good time to clean out the clutter in your business and get back to the basics of operating the company in the most streamlined way. Remember what consumers love about their favorite business – customer service excellence, great products, top services, and accountability should something go wrong. Keeping these things strong within your business will keep your brand strong too.

Do you need help getting your “brand” started? Did you know Stacy O’Quinn has already helped dozens of entrepreneurs start their own business and he would love for you to be next! For more information about Stacy, please click here.

*Photo Courtesy of David Joyce via Creative Commons License

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