Saturday, April 25, 2015

Tune Up Your Small Business

Key Principles that Work in Every Business Type

small business tips, work from home tips
While every business and every industry is unique, every business can see success by following the same basic principles. Not only do these principles work in every business model, they often can be applied to specific, unique projects as well. Whether you are trying to open and grow a new business, build a strong customer mailing list, or close an important sale, these basic business principles can almost guarantee that any endeavor you take on to be a complete success.

Make it Simple

There are one of three things that all humans naturally are – lazy, busy, or both lazy and busy. Regardless of what category your customers fall under, there is one way you can encourage them to respond to you or your business - make it simple, simple, and more simple. This will be true for any business type, online or brick and mortar, and becomes even truer if you are trying to accomplish a goal through the Internet or smartphone app. Making it simple, easy and obvious will get you the results you’re looking for.

Keep it Short

In order to be successful with your project, you will need to be able to explain to someone what you are doing in just a few short sentences. Whether you are preparing an elevator speech or writing a headline for a press release, the fewer words you use, the better. You need to be able to explain your product or service and show its benefit in just a few short sentences. Think about the impact the following phrases have – “lose 5 pounds in 5 days,” “increase sale conversions 150%,” and “1000s of songs in your hand.” All of these phrases are 5 words or less and tell you everything you need to know just like that.

Repetition is Key

Repetition, whether it is seeing something or hearing something, is a key factor in making sure your business is recognized and remembered. How many times have you read a great article or seen an interesting photo and simply shared it with friends and family via sharing buttons on your smartphone? Every time someone shares in this manner, the piece’s originator gains more exposure. Going back to point number one, always make it easy for consumers to share your information with others.

Sell a Benefit, Not a Product

The features of your different products and services are great, but what consumers really care about is how your offerings can benefit them, fulfilling some kind of need or want. It’s all about the customer and if you can’t show the benefit, chances are you will not be selling very much. Chances are you as a business owner are in love with all your offerings and love all their features – the key here is to show consumers why they should love them too, while also keeping your messaging simple and to the point.

Always Analyze

It is very important to make sure you are reviewing the analytics of your efforts to see what is working and what isn’t – there is nothing worse in business than wasting time, money and resources on a project, product or marketing effort that is not helping to move the sales needle. Use the information you find to decide what to keep and what to cut loose. Doing this will help you focus on the areas of your business that need improvement or those that need to be cultivated to keep the success going.

Do you need help getting your own work from home opportunity off the ground? Did you know that Stacy O’Quinn was once just like you, in debt and making very little money? Today, Stacy has a six figure income and has shown dozens of entrepreneurs how they can do the same thing. If you would like Stacy to help you, click here.

*Photo Courtesy of Senselalan via Creative Commons License

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