After discovering a legitimate home business idea and establishing a corporate framework, marketing becomes the main focus. For a small business, this can be a challenge because funds are usually limited. Social media can be leveraged for marketing purposes and offers unbounded potential. After developing goals for a social media marketing campaign and determining how success will be measured, it is time to get started.
Facebook provides excellent free and low-cost marketing opportunities. With hundreds of millions of users and a strong platform, every small business should create a Business Fan Page with Facebook. Researching how the competition uses its account may provide inspiration for page enhancements. Adding videos and photos and soliciting consumer feedback through posts can result in more fans, increasing the online visibility of the company.
Twitter is another great social media tool for small businesses. A business Twitter account is essential and basic searches will reveal whether others are already tweeting about the company. Mobile and desktop clients like Tweetie and TweetDeck allow small business owners to pre-define searches to monitor keywords related to the business.
Millions of professionals from hundreds of countries have joined LinkedIn. Small business owners should create a business account, link to vendors, and join relevant subject matter groups. They should also encourage customers, vendors, and prospects to provide a recommendation on the business profile. This makes the business look more credible to new customers and causes the company profile to rank higher in search engine results.
Blogs are still going strong and if the small business does not already have one, there is no time like the present. Simply reserve a domain name for the blog or set it up on the WordPress site. Then, determine the blog focus and regularly create interesting and informative content. Base this content on areas of expertise and topics of interest.
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