Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts

Saturday, February 16, 2013

People Are The Key To Success…Treat Them Respectfully



A recently published article revealed the negative effects of Facebook on some users. This article explained that after spending time on Facebook, some people feel rejected, lonely, and even depressed. While many of us enjoy the opportunities for interaction that Facebook provides, some of us have very bad experiences with the social networking site. Though Facebook does not intend to deliver a negative experience, some people use it as an opportunity to bash others.

When we see others face-to-face, a simple observation of their body language should reveal whether they have negative feelings toward us.  Unfortunately, this assessment cannot be made when dealing with people online. Some people tend to write things that they would never say to our faces. If they write these things in a Facebook post, the message will be seen by a large group of people.

This serves as food for thought as we may be guilty of being looser with words when writing than when speaking. Do you find it easier to “slam” someone when you do not have to look that person in the eye while doing it? Some people will answer this question affirmatively and we advise them to think twice because you never know who may be observing. Expanding personal and professional influence relies on others. Many people do not wish to deal with someone who bashes others in writing.

It takes time, effort, and diligence to expand professional influence. A person does not create six figure income overnight. People must work hard to build and maintain the professional relationships that enable them to be successful. Maintaining a professional demeanor is necessary when attempting to expand influence and this does not involve disrespecting other people in writing on social media sites (or in any other format, for that matter).

Other people help us create the success we strive for in life. In essence, the money we earn comes from them. If others do not trust, like, or want to work with or be around us, the road to the top will be a long one. Everything we say should draw others toward use and expand our influence, not chase them away and shrink it. This means that we should think before we type a single character and if the message will not be an attractive one, it is better left unwritten.

We all know someone who is always criticizing, correcting, complaining, and condemning others. This person is not a joy to be around. In fact, we often try to avoid such people whenever possible. We should take this to heart and make ourselves people who believe in others and build relationships with them.

Influence is not something to squander, though not everyone understands this. It should be used wisely to develop relationships, gain trust, and advocate for others. Review the Facebook messages posted by others in your network and emulate the positive ones, while identifying the authors of the negative sentiments as folks who could benefit from some positive influencing in the future.

Friday, May 11, 2012

Make Social Media A Priority


Social media is critical for any legitimate home business because it connects with a global audience. Entrepreneurs should spend about 30 minutes per day on social media interactions. By providing fresh content daily, they encourage fans and followers to check in for more. Any home business owner can create good social media content by following some simple guidelines.

New customers and prospects may not be aware of complete details regarding a product or service. Taking the time to provide these can pay off in the end. Every two or three days, use social media to explain one product or service in detail. This allows your audience to gain a greater understanding of your company and what it offers.

Visual marketing has become a very effective way to share messages and content. People are visual beings and they want to view creative things that are as attractive as they are useful. Use pictures and images to promote the business and its offerings on social media sites. Post photographs featuring real people using your products or services. Present a new item with video and tell the story of your company with images.

Get customer permission to share positive feedback on social media sites. This adds credibility to your brand and may encourage other customers to provide kudos. Within a short time, you may have enough content to create a testimonial page on your website and in printed marketing collateral. Along the vein of sharing, forward relevant content from others and share general inspirational stories or quotes.

If newly proposed or enacted legislation could affect your business, share this information on social media sites. Provide details about the impact on your company and its offerings and encourage followers to discuss the issue without becoming too heated. Respond to their comments to develop relationships and keep the conversation going.


Friday, February 24, 2012

Social Media Marketing For A Small Business

After discovering a legitimate home business idea and establishing a corporate framework, marketing becomes the main focus. For a small business, this can be a challenge because funds are usually limited. Social media can be leveraged for marketing purposes and offers unbounded potential. After developing goals for a social media marketing campaign and determining how success will be measured, it is time to get started.

Facebook provides excellent free and low-cost marketing opportunities. With hundreds of millions of users and a strong platform, every small business should create a Business Fan Page with Facebook. Researching how the competition uses its account may provide inspiration for page enhancements. Adding videos and photos and soliciting consumer feedback through posts can result in more fans, increasing the online visibility of the company.

Twitter is another great social media tool for small businesses. A business Twitter account is essential and basic searches will reveal whether others are already tweeting about the company. Mobile and desktop clients like Tweetie and TweetDeck allow small business owners to pre-define searches to monitor keywords related to the business.

Millions of professionals from hundreds of countries have joined LinkedIn. Small business owners should create a business account, link to vendors, and join relevant subject matter groups. They should also encourage customers, vendors, and prospects to provide a recommendation on the business profile. This makes the business look more credible to new customers and causes the company profile to rank higher in search engine results.

Blogs are still going strong and if the small business does not already have one, there is no time like the present. Simply reserve a domain name for the blog or set it up on the WordPress site. Then, determine the blog focus and regularly create interesting and informative content. Base this content on areas of expertise and topics of interest.