Simple Packing and Shipping Tips to Help Your Business Save Big this Holiday
One practice that every small business owner should have is
purchasing and sending Christmas gifts to their best customers. This is a great
way to show how much your customers mean to you, and that appreciation will go
a long way when it comes to future sales and referrals to family and friends.
When it comes time to package and ship these items, it can often become a
costly, headache inducing process – making sure the items get there in one
piece as well as keeping on budget can be very difficult. Luckily, there are
some simple tips to help you make the most of sending Christmas gifts to
customers.
Saving Money on Shipping Boxes
Sometimes, the most expensive part of shipping Christmas
gifts is the materials to get them in the mail. One area where you can save
some money is with shipping boxes. First, consider recycling old boxes and
using them to send out your gifts. Before reusing old boxes, always remember to
remove the old shipping label – if the old barcode is scanned by mistake, the
gift could end up at the wrong address. Additionally, many major shippers and
the U.S. Postal Service do provide some free packaging and box options.
Depending on the weight and dimensions of what is being shipped, the box may
actually be included in the price of shipping it. Always make sure to explore
these avenues before purchasing boxes.
Include Business Information in Your Package
While this may not be a money saving tip for shipping
Christmas gifts this tip work two-fold - including a
greeting card and a business card in the package is a great way to help
establish relationships and possibly boost sales in the future. Not only is
this a great way to connect with customers and encourage them to contact you,
it is also a way for the shipping company to be able to return your package to
you in case the outer label is removed in the mailing process. In the event
that a package is damaged or the shipping label is damaged or misplaced, some
shipping companies will open the package to look for a secondary label or other
return information. Having the package returned to you will give you the
opportunity to try and ship it again and will stop the package from being lost
in the mail forever.
How to Properly Package Baked Goods
Many business owners send customers cookies or popcorn tins
around the holidays. A great way to save money on holiday gifts is baking these
homemade goods yourself. If this is the route you choose, make sure you know
how to properly package baked goods so they can arrive to your customers in one
delicious piece. Cookies and other baked items should always be placed in a tin
or food container first and then packaged into a shipping box. Second, line the
bottom of the box with your chosen packing material and place the food
container in the center. Finally, fill in all the sides of the container,
making sure to shake down the material so it is firmly packed to help ensure it
does not move around in transit.
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