Tuesday, October 7, 2014

Basic Marketing Tips for Your Online Business



3 DIY Marketing Tips for Your Small Business

stacy oquinn, dani johnson training
Stacy speaking at Dani Johnson Seminar
When it comes to running an online business, the marketing strategies that are employed and utilized by the business can be vastly different than those business owners who work out of a storefront. The majority of marketing for online businesses is digital, and digital marketing can be very costly in today’s modern world. If you do not have a large marketing budget, it can be easy to get discouraged by the amount of money it could cost to get your business’s name and branding out there into the market and launch campaigns that are meaningful. But, before resigning to doing little to nothing with your business’s marketing, there are some do-it-yourself strategies you can use to help boost sales.

Develop a Plan

One of the first and most important steps in any marketing campaign, especially a digital one on a budget, is to develop a good marketing plan. Planning out what you’re marketing will look like and what the desired outcomes should be is a crucial key to success. In reality, your marketing plan can make or break your overall efforts. Although this is imperative, it does not mean you need to go overboard – the most important thing is to have for your marketing plan is a set of actions and goals that you can stick with, working hard to meet or exceed the campaigns expectations. Sticking to a good marketing plan will also help to keep your efforts on budget and will help to prevent overspending in unnecessary areas.

Establish Your Business on Social Media

A great way to digitally market a business and build a brand is to do so through social media. Social media reaches hundreds of thousands of people every day, on the web and on smartphones, and what makes it even more effective for marketing is it is often free. Setting up a Facebook page or Twitter account for your online business costs nothing, unless you want to splurge on additional advertising or special account features. Although this may seem simple, it is important to keep some key points in mind – most importantly, make sure to keep your marketing and branding the same across all platforms. Consistency is so important in all marketing and branding, digital and social media efforts included.

Take a Hard Look at Your Website

When running an online business, your website is one of the most important assets that your business can have. This is why it is so important to make sure it is fully flushed, fully functional, and useful for your customers. Take a hard look at your website and determine what is working and what is not and where the site may be lacking when compared to your competitors. Additionally, evaluate the usefulness of your Content Management System, or CMS. What are its limitations? Can you easily make changes when needed? It is vitally important to make sure the website’s CMS system is search engine friendly as well – customer use search engines look Google and Bing all the time to find what they are looking for, and if your business does not show up in those searches, you are missing out on  great opportunity.

Do you need more help with your small business or are you looking for opportunities for a legitimate home business? Stacy O'Quinn was like you only a few years ago. What happened to change his life? He found an opportunity and started using Dani Johnson training techniques to create the financial freedom he needed to get out of debt. Stacy would love to help you do the same thing, and all you have to do is click here for more information.

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