Saturday, February 21, 2015

Creating Positive PR for Your Small Business

Important Public Relations Tips for Small Business Owners

small business
In the minds of many small business owners, marketing and public relations go hand in hand and often sit next to each other on the backburner. While marketing and public relations are related in some ways, public relations is the key to representing and maintaining the values that the business has been built upon within its overall branding image. Without properly managing public relations for a small business, it can often suffer from brand confusion and loss of respect from the market and consumers.

Be a Good Writer

Part of a good public relations plan often includes sending out press releases, social media postings, blog entries, and other announcements to keep the market and consumers up to date on what the business is doing. Since these messages are going out into the public it is important to make sure they have been edited multiple times and are of pristine quality – no consumer or potential business partner will take a company seriously when they have grammatical and spelling mistakes all throughout their written work.  

Be Friends with the Media

It is no secret that a business’s relationship with the media can make or break their public relations image. While newspaper writers, TV anchors, radio DJs, and bloggers can be a great asset to the branding and image of your business, they can also become your worst enemy when they broadcast bad publicity. 

Although some business professionals say, "All publicity, good or bad, is good publicity," this is not really the case in today's viral atmosphere. Whereas a single bad review would previously barely dent a business, today, millions of potential clients can see it, truly hurting the appeal of the business. Getting on the wrong side of just one person that is media-savvy can do irreparable damage to the business.

Make Use of Available Search Tools

With more consumers getting on the Internet to find out everything they need to know about local businesses, it is very important to make sure your company has a presence on these sites. Sites such as Bing Local, Google Place, Yelp, and Yahoo Local are all places where consumers search for products or services they need, so it is very important to make sure your business is listed on your area’s popular search sites. Additionally, you can help boost your business’s SEO, or search engine optimization, by making sure all the company’s relevant contact and location information is listed correctly.

Alert Consumers to Important Stories

Staying on top of public relations is beneficial when it comes to spreading the word about your business or alerting the market to a new product or service you are offering. Local news outlets, TV, print, and radio are always looking for good, local stories to share with their audience. When a local story is needed, it is a great opportunity to get beneficial media coverage and exposure for the business.

It is always important to send out well written press releases to local media outlets for events such as store grand openings, launch parties, new products or services releases, charity events or community service efforts, awards that have been won and much, much more – if a reporter needs a story, you want to make sure you are the one that they cover. Having a good relationship with the media, as mentioned early, is important to making sure these stories reach your target market in a big way.

Would you like more help promoting or even starting your own work from home business? If you have heard of Dani Johnson, you already know how effective her training techniques can be in the business world. Stacy O'Quinn has used the lessons learned at Dani Johnson training to help dozens of entrepreneurs earn six figures a year! If you would like to join that list, click here.

*Photo Courtesy of PRNewswireGlobal via Creative Commons License

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