Tuesday, February 17, 2015

What Does it Take to Become a Successful Small Business Owner?

4 Traits All Successful Small Business Owners Have

stacy oquinn, dani johnson, dani johnson training
Stacy in the front row of
Dani Johnson Training Session
One thing that all small business owners have in common is that they believe there simply are not enough hours in the day to get everything done. Between running the day to day operations of the business, growing your target audience, and everything else that goes into running a business, they may not be wrong, which is why it is so important for them to be multi-tasking masters. Multi-tasking, among other important traits, is what sets successful business owners apart – but how do they do it?

Successful entrepreneurs have a specific set of skills that allows them to be so good at what they do. Although many of us have a dream of opening our own business and having it be lucrative, the reality is that not everyone is cut out to be an owner – not having the right mindset or the right skills could mean the business will never take off or it will flourish and then fail. It is possible, however, to hone your skills and acquire the traits of a great business owner as long as you keep these things in mind.

Keeping Up with Trends – Focusing on Digital Content

Some of the most successful business owners know how important it is to stay on trend with how consumers prefer to receive their communications. With the explosion of the Internet and social media over the last decade, it is no surprise that a majority of owners are focused on areas such as email, social media marketing, and maintaining their business’s blog. While tradeshows and other traditional marketing efforts worked in the past, successful business owners are marketing for the future.

Digital Communications – Email is Your Best Friend

Another digital asset that small business owners love is email – in a recent poll, 56 percent of business owners say they send email marketing campaigns out at least a few times a month to help keep in touch with their target market. Additionally, 70 percent of those polled say that email communications help to generate additional revenue for their business. Email can also help business owners save time with favorite features like newsletter scheduling, dependable delivery, and auto-responses.

Wearing Different Hats – Become a Multitasking Master

When you think of a small business, you think of a company who does not have a lot of employees. Many small business become very successful even with a small number of workers – a recent study showed that 94 percent of the most successful small businesses have five employees or less and 9 out of 10 owners own all of their marketing efforts. The reason these internal associate models work is because the business owner wears many different hats and hire the talent needed to get the job done.

Learn from Others – Staying Connected with Industry and Marketing News

Since many small business owners act as their own marketing experts, they know how important it is to stay up to date with the latest news and trends happening in their industry and around the marketing world. Successful business owners most often check different news outlets, such as email newsletters, online publications, social media pages, blogs, and other areas to get the information they need in order to stay ahead of the curve – if the fall behind, it could mean losing their success and their business.

Do you need help getting your small business out of the starting gate? Have you ever heard of Dani Johnson? Did you know Stacy O'Quinn started his home business out using techniques he learned from Dani Johnson training and teaches those very techniques to other work at home professionals today? If you would like to learn more about Stacy and how he can help you with your own business, please click here.

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