Monday, February 13, 2012

Take Your Small Business Mobile

Wherever we go, we see smartphones and tablet computers. Even eReaders have Internet access, allowing people to surf the Web when they are not consumed by a book. Mobile devices are quickly becoming the most popular way to get online and according to Morgan Stanley, mobile Web use will exceed desktop Web surfing by the year 2015.

If you run a work at home business, you must optimize your website for mobile devices. A mobile site makes content accessible via mobile devices and captures the increasing popularity of mobile Web browsing. The site is formatted for the devices so content appears larger, while the width is limited to reduce scrolling.

Use a mobile device to access your site and see how it appears. Regular websites accessed by a mobile device often look crowded, are difficult to read, and are even more difficult to navigate. Mobile sites reduce page loading time, are spacious and easy to read, and make it easy for mobile device users to navigate content and contact the business. A mobile site features large buttons and font and short sentences that make content easier to read.

Mobile device users usually access a site because they want to contact the business. Make this easy for them by including contact information on the home page behind a Contact Us button. Keep the rest of the content simple because mobile device visitors are usually interested in quick overviews rather than pages of content to peruse before reaching their destination.

Limiting the amount of videos and images on a mobile site speeds the load time. Save these features for the regular site. Capture the mobile device audience by encouraging visitors to link on social networking sites like Twitter and Facebook. Carefully placed social media buttons allow you to continue the conversation in these environments.

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