Monday, April 30, 2012

How To Create An Email Marketing List

Let’s face it, email is not going away. In fact, it has become much more than a fast and convenient communication tool. Many entrepreneurs now consider it an extension of their website, using it for business development. By developing an email list that includes prospective and current customers, business owners can send targeted messages to the desired audience on a regular basis.

Even the best home based business will not be remarkable unless the owner takes an active role with marketing. It is not difficult to do some email marketing on the company website. The simplest and most common approach involves creating an opt-in form on the home page. This form should be located above the fold so site visitors will see it without scrolling down the page.

It costs approximately $20 per month to use an email marketing services provider. When creating the form, ask for only an email address because less information requested equals higher opt-in rates. Offering an incentive like a free e-book or a coupon code should create the best results. Include this form on the About Us page of the site to capture visitors interested in learning more about your company.

The shopping checkout page is another good place to include this form. Customers will provide their email address to receive coupons and other discounts in the future. Most of the major shopping cart services are compatible with opt-in forms. If not, a developer or external program can be used for between $50 and $200.

If you have a company blog (and you should), add an opt-in box to the comments area. Some. If your email marketing company does not offer a plugin for blogs, the required software costs about $100. Create a mailing list from email addresses and use it to send messages regarding new products or services, discounts, and other offers. 

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